We are a leading full-service importer, master U.S. distributor, and nationwide marketer of prominent consumer packaged goods throughout the U.S. omnichannel marketplace. With extensive industry knowledge in the Hispanic and General Markets, we provide partner brands with a comprehensive 360-degree strategy to grow market share in the U.S., from importation to consumption.
PRICING DIRECTOR
The Pricing Director is a strategic leader within the Marketing team, responsible for developing and optimizing pricing strategies that drive profitability, enhance market competitiveness, and support overall business goals. This role demands a deep understanding of market dynamics, competitive intelligence, consumer behavior, and financial modeling. The ideal candidate will possess a strong analytical mindset and the ability to balance revenue growth with competitive positioning, ensuring long-term sustainability and brand value.
ESSENTIAL DUTIES AND RESPONSIBILITIES
To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Design and implement pricing strategies that align with business goals, market conditions, and competitive dynamics.
- Develop pricing frameworks that optimize profitability while maintaining strong competitive positioning across different channels and customer segments.
- Lead the pricing strategy for new product launches, promotional initiatives, and portfolio adjustments, ensuring a data-driven and strategic approach.
- Partner with Finance and Sales teams to align pricing strategies with revenue, margin, and growth targets.
- Continuously refine pricing models using predictive analytics, competitive intelligence, and consumer price sensitivity insights.
- Monitor and analyze market trends, competitive pricing movements, and macroeconomic factors to proactively adjust pricing strategies.
- Utilize syndicated data sources and internal analytics tools to assess pricing performance and inform strategic decisions.
- Conduct elasticity and profitability studies to determine optimal price points for different product lines and market segments.
- Identify and capitalize on opportunities for price differentiation across customer segments, regions, and channels.
- Establish and oversee pricing governance processes to ensure consistency, transparency, and compliance across all markets.
- Develop and implement guidelines for promotional pricing, discount structures, and trade investment strategies.
- Work closely with Legal and Compliance teams to ensure adherence to regulatory requirements related to pricing, including MAP (Minimum Advertised Price) policies.
- Conduct pricing scenario analyses to assess the impact of different strategies on revenue, profitability, and market share.
- Track key pricing KPIs to drive continuous optimization, including price realization, margin contribution, and competitive benchmarks.
- Collaborate with Finance to assess pricing’s impact on P&L performance and develop recommendations for sustainable profitability.
- Lead post-implementation analysis of pricing initiatives to measure effectiveness and drive future improvements.
- Serve as the subject matter expert on pricing, providing strategic guidance to senior leadership and cross-functional teams.
- Collaborate with Sales teams to ensure pricing strategies support customer negotiations, trade investments, and promotional planning.
- Work closely with Brand Management, Sales, and Business Development to integrate pricing insights into broader business strategies.
QUALIFICATIONS
- Bachelor’s degree in Finance, Economics, Marketing, Business, or a related field; Master’s or MBA preferred.
- Experience: 8+ years of experience in pricing strategy or revenue management, preferably within the CPG industry.
- Strong proficiency in pricing models, forecasting tools, and financial analysis.
- Demonstrated ability to develop pricing strategies that balance profitability with market competitiveness.
- Strong understanding of cost structures, margin management, and P&L impact.
- Excellent ability to present complex pricing analyses and recommendations to executive leadership.
- Strong cross-functional collaboration skills, with experience working in a matrixed organization.
- Demonstrated leadership skills, with the ability to influence decision-making.
- Excellent communication skills.
PHYSICAL DEMANDS
The employee must regularly lift and move up to 10 pounds and occasionally lift and/or move up to 25 pounds. While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, crouch, or crawl.