The Opportunity
We are hiring a Head of eCommerce to build and scale a profitable direct-to-consumer business. Today, direct website sales generate approximately far below the channel’s potential.
This is a builder role for an entrepreneurial eCommerce leader who wants to own strategy, execution, and results.
What You’ll Own
eCommerce Strategy & Performance
- Develop and execute the end-to-end eCommerce strategy for website
- Own revenue, margin, conversion, CAC, and customer lifetime value
- Fix unsustainable acquisition economics and drive profitable growth
Digital Marketing & Growth
- Lead digital marketing across paid media, organic, email, and social channels
- Optimize site performance, funnels, and conversion rates
- Manage and direct external content, creative, and social agencies
Community & Customer Development
- Build a customer community through email, social, and brand-driven initiatives
- Launch loyalty, retention, and repeat-purchase programs
- Use customer insights to inform content, merchandising, and product direction
Product & Channel Expansion
- Partner with product teams to capitalize on the 18–24 month window before products reach retail
- Reduce dependency on Amazon by capturing customers directly
- Support international eCommerce growth (U.S. and Canada initially)
Who We’re Looking For
Experience
- Proven experience building and scaling a DTC or eCommerce channel from the ground up
- Hands-on digital marketing and growth experience (not just strategy oversight)
- Track record of improving unit economics and profitability
Attributes
- Entrepreneurial, scrappy, and execution-oriented
- Data-driven with strong commercial instincts
- Comfortable operating autonomously with accountability for results
- Customer-obsessed with a community-first mindset