WHO WE ARE
How we got here
WHO WE ARE
How we got here
How we got here a.k.a. what they say about grit and determination really is true.
We started Normine Lombard totally by accident! No, I am just kidding; it was only partially by accident. Jeff and I started this company in 2015 based on our passions and blind faith that we could run a business. Luckily we have so much belief in ourselves we didn’t even think that failure could be possible. Although, we probably should have considered it because, oh man, we came close!
When we started Normine Lombard, we were coming out of a tough office environment that wasn’t collaborative IN THE LEAST. We promised each other that we would create an environment that would allow our team to thrive and our clients to be well served. Those are the foundational principles that we built Normine Lombard upon and that we found our decisions on to this day..
An environment that allows our team to thrive and our clients to be well served guides our daily decisions
The first few years were tough, and I am not going to lie – starting a business from scratch with zero income isn’t something I would like to do again. What we learned in that time was so valuable, though. Because we had an opportunity to be a struggling business, we got to see things through the eyes of our clients. We got to understand what drives their decision-making, and it helped us be empathetic to their specific needs.
The past two years are what I would call – the good years. A time when we know who we are and know who we serve. We now have clients coming to us and seeking us out because of the name that we have created. We are at the point of realizing who we are and are working to really define that niche. We are picky about our clients, and we are selective about our work.
All in all, we are still standing because we innovate and constantly push the status quo. When covid hit, our method became “gold” because passive candidates were all that there were left out there. Post covid (or whatever you call modern-day) continues to require that type of approach when you are building your team. It feels like our approach to serving our clients was being explicitly honed to suit this future time, that is the present.
–Amanda Rader
Meet the Normine Lombard Team

Amanda Rader
Managing Partner
Amanda Rader cut her teeth in the general consumer industry and worked for seven years at a well-established contingency firm which spanned the entire product space. She helped to build some of the major names you find in the retail landscape today, but somehow going to shows for kitchen gadgets and snacks just wasn’t enough. She decided to take the leap to create Normine Lombard in 2015 to facilitate her passion for lifestyle and outdoor products. By partnering with Jeff, she was able to focus on areas of passion while he maintained the strength that had been built in the CPG and general consumer channel.
Amanda lives on the outskirts of Portland, where she works with her husband to raise their three boys and three dogs. She also has an adult son who helps maintain sanity by taking the crew of boys occasionally. (yes you heard that right, 4 boys in all!!) She has a passion for the outdoors and is driven to find adventure. You will often find her boating on the river, hiking in the hills, or sporting with the family.
Amanda is also a very active member of her community and serves as the Chair of CCHUB, Columbia County Helping Undo Barriers and is active in her church. Through her community service work she helps to empower those struggling with various life hurdles by offering training, leadership and business empowerment programs.

Jeff Lombard
Partner
Jeff is a native Southern Californian that started to fall in love with the Pacific Northwest during his years in Eugene; while getting a Sociology degree from the University of Oregon. A two-year stretch in San Francisco followed, but the pull of the Northwest was too strong. A move to Portland felt right.
Twelve years later, the city hasn’t lost its hold on him. Everything that the city has to offer culturally very much reflects his lifelong interests and passions. An admittedly ultra-urban dweller, he still very much appreciates the sheer natural beauty of the city that makes Portland living so balanced.
By joining Amanda in forming this company, his drive to solidify a sustainable future in the place he loves while working with a business partner that shares the same values is a dream come true. One that he’s grateful for every day.

Heaven Harwood
Recruitment Coordinator
Heaven joined the team here at Normine Lombard as our Administrative Assistant. She wants to gain work and life experience that she can then apply later on. Though she describes herself as shy—she wants to meet new people, build relationships, and enhance her communication skills to be the best team member she can be.
Heaven recently graduated high school and decided it was as good a time as ever to dip her toes into the workforce! When she isn’t in the office, you may find her lounging in the sun with a snack and (hopefully) a cup of kombucha in hand! If not, it’s possible she may be curled up somewhere warm with a good book, listening to a podcast, or petting her cat.

William McCartney
Senior Recruiter
William is an experienced, growth-minded Talent Sourcer with outstanding people skills. He brings Normine Lombard an understanding of various industries, enabling him to collaborate with our business partners successfully. William strives to fully understand all aspects of client role requirements to deliver the best candidates for a variety of positions. His passion is helping people bring growth and success into the communities around the world.
With a passion for art and nature he spends a good part of his free time painting or exploring nature with a variety of outdoor activities. William focuses a lot of his art on drawing and coloring mandalas using a variety of art mediums. If William doesn’t have a pen or paintbrush in hand, you would probably find him hiking the various beautiful trails around the pacific northwest, searching out new places to hike, or on adventures with friends in the lesser-known corners of the Pacific Northwest.

Jaelyn Morris
Senior Recruiter & Office Manager
Jaelyn joined the NLI team with several years of customer service experience and very strong leadership skills. She definitely isn’t afraid of hard work and finds that it is important to always tackle whatever comes her way head on. This Montana native learned early how rewarding hard work and organization can be. She is no stranger to success. With that, Jaelyn strives for the best and she is definitely willing to put in the work that it takes to make sure that success happens! Since joining our team she has made sure to show that she is eager to continuously learn new skills and polish those skills into nothing less than more success.
When Jaelyn isn’t at her desk conquering the newest project on her team, you can find her exploring the great outdoors! Jaelyn enjoys everything that the outdoors has to offer including camping and kayaking or even playing disc golf with her husband. If you don’t see her there than you will definitely find her enjoying time with her kids and her rescue pups, Toney & Nala. It’s safe to say that you will likely find her and her family always busy with a sport or an adventure, or even both!
It’s safe to say that Jaelyn knows that anything is possible with hard work and dedication!

Lindsay Gobel Wilson
Creative Director
Lindsay is an experienced marketing director and brand strategist, fueled by a lifelong passion for art and design. She holds a Science Degree from the University of Oregon and Portland State University and later studied art at the Art Institute of Chicago. She seamlessly integrates creativity with strategic acumen, enriching our team with her distinctive approach. With a rich background encompassing consumer brands, technology, fintech, as well as art and antiques, Lindsay boasts a proven track record of executing impactful campaigns and cultivating thriving brands.
Hailing from our hometown headquarters of Scappoose, Oregon in the beautiful Pacific Northwest, Lindsay is motivated by a sincere dedication to fostering genuine connections and advancing shared marketing goals through collaborative efforts. Outside of work, she cherishes her expansive family, her beloved Rhodesian Ridgeback, and indulges in outdoor activities and all things creative.

Julie Thompson
Researcher
Copywriter by trade, creative storyteller by heart, Julie Thompson began her writing career over 15 years ago by making her mark in the world of journalism as a triple-threat in the mediums of print, radio, and television before entering the world of digital content creation and social media management.
Julie believes at the heart of every business is a unique story that connects them to their customers. She was a founding board member of a PNW nonprofit built around the science of human connection through storytelling, and she brings that same unique perspective to each and every project.
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